Organic Traffic Boosted
3x in 4 Months
The project
Symprove hired me to build an organic search-based content marketing strategy for their gut health supplement product in the UK. My health & wellness vertical content partner uses my research and works with our team of writers and scientists to build out the content. The goals of this stage of our campaign were to:
- Establish a better understanding of the organic search strategies in Symprove’s current market space.
- Understand the technical, on-page, off-page, and UX/UI optimizations Symprove can make to improve their search page performance.
- Build a keyword strategy that could carry Symprove until the end of the year, based on qualitative and quantitative research, business needs, marketing space trends, and competitive research.
The tools
- Google Search Console
- Screaming Frog
- SEMRush
- Google Analytics
- Shopify
- Figma Slides
- Google Sheets
- Google Slides
- Google Docs
The strategy
My strategy starts with understanding the business needs and current space. That includes previous brand research and marketing strategy audits. It also includes in-house SME interviews. I review old presentations, interview stakeholders, hold group sessions, review Google Analytics and Search Console, perform UX click-throughs, and run SEMRush technical SEO audits.
I start with competition uncovered through searches and SME interviews. I run sitemap audits and Screaming Frog audits; I look at traffic, Google Trends, agentic social listening and sentiment analysis, and keyword-developing resources. I review blogs, landing pages, content topics section pages, and more. In this case, I did a high-level review of 12 competitors, a moderate look at 5, and an in-depth look at 1.
Finally I do a thorough review of keyword opportunities based on competitive analysis, domain authority, backlink potential, competitive density, and other factors such as previous first-page SERP performance and social media strategy.
My role
As an organic search marketing and SEO consultant, I built a strategy for Symprove to improve their organic search presence, measure their improvements, and iterate upon their results. My plan includes on-page, off-page, and keyword recommendations. My keyword recommendations are the driving research behind Symprove’s content marketing strategy.
The impact
TLearning from my first experience, I have been able to refine my SEO workflow, interview more SMEs, ingest more brand and marketing research, and audit the market in much less time. Where there may have been friction managing the time, culture, and financial differences, I have leveraged my experience to create working project management strategies across the ocean and time zones.
For a United Kingdom-based target audience with metrics representing mid-September to the beginning of January:
- 3x daily organic blog visitors in 4 months
- Domain's fastest growing organic articles ever x2: First two articles with 100K SERP landing page impressions.
- 3 with 14K Impressions: Approximately 70,000 Symprove page impressions on Google were generated from these three keywords.
- 40% more new visitors to all blogs
